David J. Schwartz
The late David
Joseph Schwartz was a professor at Georgia State
University, Atlanta, and was considered a leading
American authority on motivation. He was also
President of Creative Educational Services, a
consulting firm specialising in leadership
a one-room schoolhouse in rural Indiana, David J.
Schwartz went on to become the president of his own
company and lecturer to more than three thousand trade
associations, sales groups and management seminars. He
wrote his first phenomenal bestseller THE MAGIC OF
THINKING BIG nearly thirty years ago.
throughout the world have improved their lives by
reading books by Dr.
David J. Schwartz, long regarded as one of the
foremost experts on motivation,
whose teachings will help you sell better, manage
better, earn more money,
and -- most important of all -- find greater happiness
and peace of mind.
In the course
of researching his books Schwartz spoke to many people
who had reached the top in their field. Instead of
getting detailed responses, Schwartz was told that the
key factor in personal success was simply the desire
for it. Rather than
being 'too many Chiefs and not enough Indians', the
opposite is true. Some
people choose to lead, others to follow. Success is
not primarily a matter
of circumstances or native talent or even intelligence
- it is a choice.
larger thoughts is a kind of magic, since the effort
put in is small compared with the
long-term results. In the 1890s, a person named
Gottlieb Daimler drew a
three-pointed star on a postcard to his family and
wrote next to it, 'One
day this star will shine down on my work.' He
Great accomplishments such as these demonstrate
Schwartz's claim that a
person is best measured by the size of their dreams.
size of your success is determined by the size of your
belief. Think little
goals and expect little achievements. Think big goals
and win big success.
Remember this, too! Big ideas and big plans are often
easier -- certainly
no more difficult - than small ideas and small
yourself regularly that you are better than you think
you are. Successful people are not superhuman. Success
does not require a super-intellect. Nor is there
anything mystical about success. And success doesn't
based on luck. Successful people are
just ordinary folks who have developed belief in
themselves and what they
do. Never -- yes, never -- sell yourself short."
done. When you believe something can be done, really
believe, your mind
will find the ways to do it. Believing a solution
paves the way to solution."
"How we think
shows through in how we act. Attitudes are mirrors of
the mind. They reflect thinking."
"There is a
good side to every situation."
combination in business is: Do what you do better...
and: Do more of what you do..."
"Do what you
fear and fear disappears."
THE MAGIC OF THINKING BIG
Further Recommended Reading